The Journal of Business and Industrial Marketing

Bridging the gap between suppliers and customers through relationship promoters: theoretical considerations and empirical results
pp. 86-105(20)
Authors: Walter, Achim; Gem³nden, Hans Georg

Customer satisfaction in business-to-business marketing: The case of retail organizations and their suppliers
pp. 106-121(16)
Authors: Schellhase, Ralf; Hardock, Petra; Ohlwein, Martin

Customer-perceived value in industrial contexts
pp. 122-145(24)
Author: Lapierre, JozÚe

Relationship selling behaviors: antecedents and relationship with performance
pp. 141-153(13)
Authors: Boles, James; Brashear, Thomas; Bellenger, Danny; Jr, Hiram Barksdale

Partnering with distributors to stimulate sales: a case study
pp. 154-162(9)
Author: Weber, John A.

The PISCES Process: guiding clients to creative positioning strategies
pp. 163-169(7)
Authors: Vardis, Harry; Vasa-Sideris, Sandra

The direction of marketing relationships
pp. 170-191(22)
Author: Rich, Michael K.