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Home / Journal of Customer Behaviour, Volume 9, Number 4
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 9, Number 4, Winter 2010

Volume 9 Indexes
pp. i-vi(6)

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Editorial:

The post-industrial/post-capitalist citizen and marketing
pp. 317-319(3)
Author: Varey, Richard J.

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Staging consciousness: marketing 3.0, post-consumerism and future pathways
pp. 321-334(14)
Authors: Varey, Richard J.; McKie, David

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The post-industrialism/post-capitalism citizen: a heterogeneous actor in a complex exchange and value creating environment
pp. 335-344(10)
Authors: Rondell, Jimmie G.; Sorhammar, David

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Playing the infinite game: marketing in the post-industrial economy
pp. 345-355(11)
Authors: Collins, Nathalie; Murphy, Jamie

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Future marketing: dialectics of post-industrial development
pp. 357-377(21)
Authors: Kadirov, Djavlonbek; Varey, Richard J.

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Towards post-industrial marketing: marketplace wisdom
pp. 379-398(20)
Authors: Kadirov, Djavlonbek; Varey, Richard J.

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Commentary

Why bad things happen to good research ideas: a salutary lesson in misplaced confidence?
pp. 399-410(12)
Author: Wright, Sheila

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