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Home / Journal of Customer Behaviour, Volume 17, Number 4
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 17, Number 4, Winter 2018

Editorial
pp. 253-256(4)
Author: Baker, Michael J.

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The Segmentation of Elderly Consumers: A Literature Review
pp. 257-278(22)
Authors: Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; Conoci, Roberta

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Cultural Biases in Word-of-mouth Recommendation: A Twelve Country Study in the Airline Services Industry
pp. 279-305(27)
Author: Messner, Wolfgang

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Referrals As a Source of New Business: A Practitioner Perspective
pp. 307-318(12)
Authors: Grierson, Stuart; Brennan, Ross

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Consumer Resilience and Consumer Attitude Towards Traumatic Events
pp. 319-334(16)
Authors: Rew, Dongjun; Minor, Michael

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Book Review
pp. 335-340(6)
Author: Baker, Michael J

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