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The Marketing Review

ISSN 1469-347X (Print)

Everything you've always wanted to know about marketing, online, whenever you want it, wherever you are.

Publisher: Westburn Publishers Ltd

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Volume 17, Number 1, Spring 2017

Contents
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Editorial
pp. 1-2(2)
Author: Egan, John

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Factors influencing performance of SMEs: Literature review and research propositions for SMEs
pp. 3-32(30)
Authors: Sayal, Amber; Banerjee, Saikat

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Affiliate marketing: An overview and analysis of emerging literature
pp. 33-50(18)
Authors: Dwivedi, Yogesh K.; Rana, Nripendra P.; Alryalat, Mohammad Abdallah Ali

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The paradox of haptics and contamination: Literature review and research directions
pp. 51-71(21)
Authors: Dubey, Ashish; Yadav, Shiv Shankar Kumar

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Calendar-led marketing: Strategic synchronisation of timing
pp. 73-86(14)
Author: Martin, Charles L.

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Towards a branding oriented higher education sector: An overview of the four perspectives on university marketing studies
pp. 87-116(30)
Authors: Sujchaphong, Narissara; Nguyen, Bang; Melewar, TC

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Private label retailers: Systematic review of winning strategies
pp. 117-143(27)
Authors: Muruganantham, G.; Priyadharshini, K.

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