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Home / Pricing Strategy and Practice, Volume 5, Number 4

Pricing Strategy and Practice is now published as Journal of Product and Brand Management.

Publisher: Emerald Group Publishing Limited

Volume 5, Number 4, 1997

Analysis of pricing strategies for new product introduction
pp. 132-141(10)
Author: Prasad, Biren

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Mode of payment and formation of reference prices
pp. 142-147(6)
Authors: Monger, Jodie E; Feinberg, Richard A

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The Filipino "tingui" retailing approach and cigarette price increase
pp. 148-155(8)
Author: Chen, Kuang-Jung

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A cointegration analysis of demand: implications for pricing
pp. 156-163(8)
Authors: Misra, Sanjog R; Trivedi, Minakshi

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