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Home / Marketing Intelligence & Planning, Volume 30, Number 7

Publisher: Emerald Group Publishing Limited

Volume 30, Number 7, 2012

Understanding the role of social media in bank marketing
pp. 668-686(19)
Authors: Mitic, Miljana; Kapoulas, Alexandros

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The potential of social media for luxury brand management
pp. 687-699(13)
Author: Jin, Seung-A Annie

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A strategic supply chain approach: consortium marketing in the Italian leatherwear industry
pp. 700-716(17)
Authors: Guercini, Simone; Woodside, Arch G.

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Understanding the motives for SMEs entry choice of international entry mode
pp. 717-739(23)
Authors: Nisar, Shaista; Boateng, Agyenim; Wu, Junjie; Leung, Mary

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Downloading digital video games: predictors, moderators and consequences
pp. 740-756(17)
Authors: Phau, Ian; Liang, Johan

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The relationship between small business market orientation and environmental uncertainty
pp. 757-779(23)
Authors: Didonet, Simone; Simmons, Geoff; Díaz-Villavicencio, Guillermo; Palmer, Mark

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