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Consumer behaviour in product acquisition: Literature review

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In this paper, an attempt has been made to present a generic exposition about the behaviour that consumers display in product acquisition, and to provide some information about consumer behaviour for reference. Critical to this paper are the key words that make up the title: 'consumer' 'behaviour' (in) 'product' 'acquisition', as they form the basis for all the relevant secondary research investigations conducted and summarised in this paper. The paper consists of explanations on the concepts of motivation and involvement, knowledge, attitude, perceived risk, risk reduction strategy and social demographics.
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Keywords: ATTITUDE; CONSUMER BEHAVIOUR; MOTIVATION; PERCEIVED RISK; PRODUCTS; RISK REDUCTION STRATEGY

Document Type: Research Article

Publication date: September 1, 2015

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