Skip to main content
padlock icon - secure page this page is secure

Everyday life of the subaltern consumers: contexts, realities, and issues for marketing

Buy Article:

$19.54 + tax (Refund Policy)

This paper discusses the characteristics of the subaltern consumers. Drawing from a number of sources, the uniqueness of these consumers is deliberated upon and the crisis of poverty is brought into the purview of marketing action. The exchange restrictions and related negative consequences associated with poverty make the access to this market much more difficult than is often contemplated. The paper aims at drawing the marketers' attention to this issue.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: CONSUMER BEHAVIOUR; CULTURE OF POVERTY; POVERTY; PSYCHOLOGY OF POVERTY; VULNERABILITY

Document Type: Research Article

Publication date: August 1, 2010

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more