Skip to main content
padlock icon - secure page this page is secure

Are marketers only half right?

Buy Article:

$19.54 + tax (Refund Policy)

Conventional wisdom on what are sound marketing principles derives from the era when marketing came to prominence fifty years ago. A question is posed on each of eight core principles and practices of marketing and what might be the typical marketer's answer is shown to be only half right. The final section gives the course of action that companies and marketers should take to enable their marketing decisions to be based on up-to-date and useful knowledge on these important marketing practices.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: BRAND GROWTH; LOYALTY; MARKETING KNOWLEDGE; REPERTOIRE MARKETS; SEGMENTATION

Document Type: Research Article

Publication date: March 1, 2009

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more