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As the financial climate continues frosty, those of us in the marketing world are finding ourselves more in demand than ever. Businesses which are well-run and which supply products and services that meet customers' needs will continue to survive, perhaps leaner and fitter: many will even seize opportunities to grow as less well-marketed competitors lose customers. Meanwhile, marketing professionals will be called upon to exercise their skill and knowledge in developing ever more economical, effective strategies. This edition may even provide some ideas and insights to help with the process.
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Document Type: Editorial

Publication date: March 1, 2009

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