Skip to main content
padlock icon - secure page this page is secure

Editorial

Buy Article:

$19.54 + tax (Refund Policy)

As the financial climate continues frosty, those of us in the marketing world are finding ourselves more in demand than ever. Businesses which are well-run and which supply products and services that meet customers' needs will continue to survive, perhaps leaner and fitter: many will even seize opportunities to grow as less well-marketed competitors lose customers. Meanwhile, marketing professionals will be called upon to exercise their skill and knowledge in developing ever more economical, effective strategies. This edition may even provide some ideas and insights to help with the process.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Document Type: Editorial

Publication date: March 1, 2009

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more