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Segmenting the Over 50s' Market

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The over 50s' market is large and growing. This paper reviews possible approaches to segmentation. Four generic approaches are identified: by age, by income, by life stage and by lifestyle. The features and applicability of each are considered, as well as their possible use in combination with one another and with product-specific segmentation schemes.
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Keywords: AGEING; LIFESTYLE; SEGMENTATION

Document Type: Research Article

Publication date: September 1, 2006

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