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Open Access Beliefs among Adult Smokers and Quitters about Nicotine and De-nicotinized Cigarettes in the 2016-17 ITC New Zealand Survey

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This article is Open Access under the terms of the Creative Commons CC BY-NC-ND licence.

Objectives: We sought to explore understanding of addiction and nicotine, as well as support and interest in low-nicotine cigarettes among New Zealand (NZ) smokers and recent quitters. Methods: Data came from wave 1 (August 2016-April 2017) of the International Tobacco Control (ITC) NZ Survey, comprising 1090 smokers and recent quitters, including 363 identifying as Māori (the NZ indigenous population). Results: Most participants (74%) were interested in trying low-nicotine or nicotine-free cigarettes and 80% supported introducing a law to reduce nicotine in cigarettes and tobacco if nicotine was available through alternative products. Support was similar among demographic groups, smokers, recent quitters, and daily and occasional smokers. Nearly all participants believed smoking is addictive and nicotine is the major cause of addiction. Almost half erroneously thought nicotine is the main cause of cancer from cigarettes. Conclusions: Findings suggest that introducing mandated low-nicotine cigarettes could be feasible in NZ where alternative nicotine delivery products are widely available. However, implementation may need to be accompanied by public education to correct misperceptions about the harmfulness of nicotine and to encourage switching to alternative nicotine delivery products among smokers who cannot quit nicotine completely.
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Document Type: Research Article

Publication date: September 2019

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  • Tobacco Regulatory Science (Electronic ISSN 2333-9748) is a rigorously peer-reviewed online scientific journal for the dissemination of research relevant to the regulation of tobacco products. The journal content includes a broad array of research domains, including chemistry, biology, behavior, community, and population-level surveillance and epidemiology, as well as knowledge syntheses (eg, meta-analyses or state-of-the-art reviews) and analytic modeling. All articles describe the policy relevance of the research outcomes. Given the global nature of tobacco regulation, particularly as a result of international and national policies, Tobacco Regulatory Science publishes high quality research that is relevant to global regulatory needs and requirements. Tobacco Regulatory Science is published electronically 6 times per year.
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