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Open Access Deconstructing the False Narrative of Natural Cigarettes

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This article is Open Access under the terms of the Creative Commons CC BY-NC-ND licence.

Objectives: The tobacco industry continues to exploit the use of descriptors and product labeling to create and maintain specific perceptions by smokers that some cigarettes are less harmful than others. Methods: In 2006, the industry was found guilty of defrauding the public with decades of false information. This led to required corrective statements in 2017. Results: Although the terms "light" and "mild" are banned as cigarette descriptors, this regulation has not corrected smokers' false perceptions because other unregulated attributes persist in the marketing of cigarettes. Conclusion: In this special issue the focus is on the use of "natural" as a descriptor on packs and advertising. Collectively, these papers deconstruct the false narrative of natural cigarettes.

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Document Type: Research Article

Publication date: July 2019

More about this publication?
  • Tobacco Regulatory Science (Electronic ISSN 2333-9748) is a rigorously peer-reviewed online scientific journal for the dissemination of research relevant to the regulation of tobacco products. The journal content includes a broad array of research domains, including chemistry, biology, behavior, community, and population-level surveillance and epidemiology, as well as knowledge syntheses (eg, meta-analyses or state-of-the-art reviews) and analytic modeling. All articles describe the policy relevance of the research outcomes. Given the global nature of tobacco regulation, particularly as a result of international and national policies, Tobacco Regulatory Science publishes high quality research that is relevant to global regulatory needs and requirements. Tobacco Regulatory Science is published electronically 6 times per year.
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