Skip to main content
padlock icon - secure page this page is secure

How and Why Consumers View "Little Cigars" as Legally-defined Cigarettes

Buy Article:

$39.00 + tax (Refund Policy)

Objective: In this study, we tested if consumers perceive filtered "little cigars" as legally-defined cigarettes and identify features they associate with cigarettes, but not little cigars and vice versa. Methods: Participants in our sample of 1030 adults (mean age 31.1 years, 34% male, 25% non-white) were randomized in a 2x2 between-subjects experiment to view images of filtered "little cigars" that varied by package labeling (cigars: yes/no) and the product displayed in front of the packaging (filtered "little cigar" or cigarette). Measures assessed participants' perceptions that the product shown can be used as a substitute for cigarettes and features perceived to be associated with cigarettes versus little cigars. Results: Participants perceived filtered "little cigars" as substitutes for cigarettes, perceived certain features to be more like little cigars (eg, no filter/tip, wrapped in tobacco leaf) and others to be more like cigarettes (eg, filtered, could be inhaled deeply). In analysis of covariance (ANCOVA) assessing experimental condition effects, participants viewing images of cigarettes had stronger perceptions that filtered "little cigars" could be used as cigarette substitutes and had cigarette characteristics, but the effect was small. Conclusions: This study provides new evidence that filtered "little cigars" are perceived by consumers as cigarettes under current laws and identifies features distinguishing little cigars from cigarettes.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics


Document Type: Research Article

Publication date: March 1, 2019

More about this publication?
  • Tobacco Regulatory Science (Electronic ISSN 2333-9748) is a rigorously peer-reviewed online scientific journal for the dissemination of research relevant to the regulation of tobacco products. The journal content includes a broad array of research domains, including chemistry, biology, behavior, community, and population-level surveillance and epidemiology, as well as knowledge syntheses (eg, meta-analyses or state-of-the-art reviews) and analytic modeling. All articles describe the policy relevance of the research outcomes. Given the global nature of tobacco regulation, particularly as a result of international and national policies, Tobacco Regulatory Science publishes high quality research that is relevant to global regulatory needs and requirements. Tobacco Regulatory Science is published electronically 6 times per year.
  • Editorial Board
  • Information for Authors
  • Submit a Paper
  • Subscribe to this Title
  • Terms & Conditions
  • Review Board
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more