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Flavored Cigar Misperceptions and Uncertainty: Identifying At-risk Smokers

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Objectives: We identified subgroups of cigarette smokers who endorsed little cigar and cigarillo (LCC) misperceptions (ie, LCCs were "less harmful") or were uncertain about flavored LCC-tobacco and LCC-blunt use to inform the development of anti-flavored cigar smoking efforts. Methods: Using multinomial logistic regression models of data from a national probability sample of 1018 cigarette smokers aged 18-44 in the United States, we examined the associations of sociodemographic and tobacco use characteristics and perceptions of harmfulness, addictiveness, and ease of quitting flavored LCC-tobacco and LCC-blunt smoking compared to cigarette smoking. Results: Black/African-American cigarette smokers and those with lower educational attainment had greater odds of perceiving that flavored LCC-tobacco was less harmful and easier to quit smoking than cigarettes (p < .05). Daily menthol cigarette smokers had greater odds of being uncertain about the harmfulness, addictiveness, and ease of quitting (ps < .05) flavored LCC-tobacco and LCC-blunt smoking. Flavored LCC-blunt smokers and low wage earners had greater odds of perceiving that flavored LCC-blunts were less harmful, less addictive, and easier to quit smoking (ps < .05) than cigarettes. Conclusions: There should be targeted efforts for cigarette smokers who are Black/African-American, of low socioeconomic status, and menthol users to address misperceptions and uncertainty about flavored LCC-tobacco and LCC-blunts.
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Document Type: Research Article

Publication date: April 1, 2017

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  • Tobacco Regulatory Science (Electronic ISSN 2333-9748) is a rigorously peer-reviewed online scientific journal for the dissemination of research relevant to the regulation of tobacco products. The journal content includes a broad array of research domains, including chemistry, biology, behavior, community, and population-level surveillance and epidemiology, as well as knowledge syntheses (eg, meta-analyses or state-of-the-art reviews) and analytic modeling. All articles describe the policy relevance of the research outcomes. Given the global nature of tobacco regulation, particularly as a result of international and national policies, Tobacco Regulatory Science publishes high quality research that is relevant to global regulatory needs and requirements. Tobacco Regulatory Science is published electronically 6 times per year.
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