Skip to main content
padlock icon - secure page this page is secure

Open Access Evaluating an Excise Tax on Electronic Cigarette Consumption: Early Results

Download Article:
(PDF 1,021.7 kb)
Objectives: Minnesota simultaneously raised taxes on cigarettes and e-cigarettes in 2013. This is the first study to report the effect of a tax increase on e-cigarette sales. Methods: Sales data for convenience stores in Minneapolis (case) and St. Louis (control) were obtained from the Nielsen Company, for 2012-2013, aggregated in 4-week time periods. We compared change over time in sales of e-cigarettes in Minneapolis versus St. Louis, where tobacco and e-cigarette taxes were unaltered. Results: Adjusted sales of e-cigarettes over time in the 2 markets were similar before the tax increases. Minneapolis prices of the 4 most popular products increased a mean of 21.44% after the tax increase. Immediately post-tax, there was a significant increase in total sales in Minneapolis (p < .01). Sales remained above expected values for one additional time period, before dropping significantly below expected values for the 4 final time periods. Sales increases were driven by gains for Blu e-cigarettes, then owned by Lorillard, compared to sales decreases for NJOY products. Conclusions: In Minnesota, simultaneous tax increases on cigarettes and e-cigarettes were associated with a short-term spike in e-cigarette consumption at convenience stores, followed by a decline.

20 References.

No Supplementary Data.
No Article Media
No Metrics


Document Type: Research Article

Publication date: April 1, 2016

More about this publication?
  • Tobacco Regulatory Science (Electronic ISSN 2333-9748) is a rigorously peer-reviewed online scientific journal for the dissemination of research relevant to the regulation of tobacco products. The journal content includes a broad array of research domains, including chemistry, biology, behavior, community, and population-level surveillance and epidemiology, as well as knowledge syntheses (eg, meta-analyses or state-of-the-art reviews) and analytic modeling. All articles describe the policy relevance of the research outcomes. Given the global nature of tobacco regulation, particularly as a result of international and national policies, Tobacco Regulatory Science publishes high quality research that is relevant to global regulatory needs and requirements. Tobacco Regulatory Science is published electronically 6 times per year.
  • Editorial Board
  • Information for Authors
  • Submit a Paper
  • Subscribe to this Title
  • Terms & Conditions
  • Associate Editors
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more