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Tobacco Product Brand Preference among US Young Adults, 2011-2014

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Objective: To examine top brands of cigarettes, cigars, and e-cigarettes used by US young adults (YAs) ages 18-34 during 2011-2014. Methods: Data from the Truth Initiative Young Adult Cohort Study were used to estimate the prevalence of past 30-day brand use for each product. Sociodemographic correlates of top brands were examined. Results: Among cigarette smokers (N = 4378), top brands were Marlboro (40.3%), Newport (21.1%), and Camel (20.1%). Newport use was more common among women than men (p < .001) and among Blacks than Whites (p < .001). Top brands among cigar smokers (N = 409) and LCC smokers (N = 551) were Swisher (23.4%; 54.7%), Black & Mild (18.0%; 28.7%), and Dutch Masters (5.5%; 4.4%). Among e-cigarette users (N = 414), blu eCigs was the top brand reported (50.0%), followed by NJOY (12.5%) and Joyetech (5.3%). blu eCigs were more common among Blacks and Hispanics than Whites (p = .006). Conclusions: Analyses revealed a higher proportion of black respondents reporting preference for Newport cigarettes and blu eCigs compared to Whites. Surveillance of e-cigarette brands is needed as new products become available, and research is needed to explore the factors underlying brand preferences in YAs.
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Document Type: Research Article

Publication date: 01 January 2016

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  • Tobacco Regulatory Science (Electronic ISSN 2333-9748) is a rigorously peer-reviewed online scientific journal for the dissemination of research relevant to the regulation of tobacco products. The journal content includes a broad array of research domains, including chemistry, biology, behavior, community, and population-level surveillance and epidemiology, as well as knowledge syntheses (eg, meta-analyses or state-of-the-art reviews) and analytic modeling. All articles describe the policy relevance of the research outcomes. Given the global nature of tobacco regulation, particularly as a result of international and national policies, Tobacco Regulatory Science publishes high quality research that is relevant to global regulatory needs and requirements. Tobacco Regulatory Science is published electronically 6 times per year.
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