Skip to main content
padlock icon - secure page this page is secure

Comparison of Direct and Indirect Measures of E-cigarette Risk Perceptions

Buy Article:

$39.00 + tax (Refund Policy)

Objectives: Risk perception measures of tobacco products relative to cigarettes are used commonly and are important to tobacco research, given that they may be associated with, and predict, tobacco use. However, results may differ based on the actual measures used. This study compares direct and indirect approaches to measuring e-cigarette/cigarette risk perceptions. Methods: We compared the responses of 519 current smokers on a nationally-representative 2014 survey that gauged perceptions of e-cigarettes' harm relative to cigarettes in 2 ways: (1) a single-item direct measure of comparative harm; and (2) a 2-item indirect measure (which measured perceived levels of harm from e-cigarettes and cigarettes independently in 2 parallel questions). Results: We found that 60% of smokers rated e-cigarettes “less harmful” than cigarettes when using a direct comparative risk measure versus 73% when using an indirect measure. Agreement between measure types was fair (Cohen's kappa=0.45) and was lower for males, Blacks, older smokers, and less educated smokers. Conclusions: E-cigarettes were more likely to be rated by smokers as less harmful than cigarettes when using indirect versus direct measures. Additional methodologic research in this area is warranted given the importance of risk perceptions to tobacco control interventions, communications, policymaking, and regulation.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: E-CIGARETTES; RISK PERCEPTIONS; SURVEY METHODS

Document Type: Research Article

Publication date: 01 January 2016

More about this publication?
  • Tobacco Regulatory Science (Electronic ISSN 2333-9748) is a rigorously peer-reviewed online scientific journal for the dissemination of research relevant to the regulation of tobacco products. The journal content includes a broad array of research domains, including chemistry, biology, behavior, community, and population-level surveillance and epidemiology, as well as knowledge syntheses (eg, meta-analyses or state-of-the-art reviews) and analytic modeling. All articles describe the policy relevance of the research outcomes. Given the global nature of tobacco regulation, particularly as a result of international and national policies, Tobacco Regulatory Science publishes high quality research that is relevant to global regulatory needs and requirements. Tobacco Regulatory Science is published electronically 6 times per year.
  • Editorial Board
  • Information for Authors
  • Submit a Paper
  • Subscribe to this Title
  • Terms & Conditions
  • Associate Editors
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more