Skip to main content
padlock icon - secure page this page is secure

Marketing practices and the reconfiguration of public action

Buy Article:

$30.87 + tax (Refund Policy)

Market segmentation methodologies are increasingly used in public policy, arts and culture management and third sector campaigning. Rather than presume that this is an index of creeping neoliberalisation, we track the shared and contested understandings of the public benefits of using segmentation methods. Segmentation methods are used to generate stable images of individual and group attitudes and motivations, and these images are used to inform strategies that seek to either change these dispositions or to mobilise them in new directions. Different segments of the population are identified as bearing particular responsibilities for public action on different issues.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: MARKETING; PROBLEMATISATION; PUBLIC; SEGMENTATION

Document Type: Research Article

Affiliations: 1: Email: [email protected] 2: Email: [email protected]

Publication date: July 1, 2016

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
UA-1313315-21
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more