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Nursing homes with lifestyle profiles – part of the marketisation of Swedish eldercare

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Swedish nursing home residents are very frail, but a new trend is for nursing homes to adopt a lifestyle profile. Based on interviews with 16 representatives of care organisations, this study investigates the reasons for adopting profiles in this way. The analysis shows that the existence of lifestyle profiles is strongly linked to a market discourse centred on freedom of choice. It is concluded that lifestyle profiles are used as a differentiation strategy in order to justify marketisation, exposing the Swedish eldercare system – which does not permit competition on the basis of price or standards of care – to market forces.
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Keywords: ELDERCARE; MARKETISATION; NURSING HOMES; SWEDEN

Document Type: Research Article

Affiliations: 1: Email: [email protected] 2: Email: [email protected] 3: Email: [email protected] 4: Email: [email protected]

Publication date: February 2018

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  • The International Journal of Care and Caring (IJCC) is a new multidisciplinary journal designed to advance scholarship and debate in the important and expanding field of care and caring. Multidisciplinary and international in scope, it publishes high quality contributions on care, caring and carers from all regions of the world. IJCC has a broad focus, covering care and caring for people of any age who have long-term conditions, disabilities or frailties, or who are seriously ill or near the end of life. It explores the economic, organisational, political, social, legal, familial, transnational and ethical settings in which this care occurs.

    IJCC is concerned with care provided as paid work and as support for family members, friends or neighbours; with care in home, community and residential settings; and with formal and informal care relations, organisation, systems and markets. It focuses on 'receiving' and 'giving' care and on the gendered nature and social, political, legal and economic status and circumstances of care and caring. It debates the support needed in localities, workplaces and health systems to make care and caring feasible and rewarding for carers and dignified and supportive of independence for care recipients. IJCC welcomes contributions on caring relationships, the ethics and political economy of care, care as a focus of moral philosophy and feminist analysis and care and caring as sources of claims-making and challenge and as the spur for national and global social movements.

    The journal encourages critical engagement with policy and practice developments and aims to include contributions from different areas of the world in each edition. Its regular Debates and Issues section features dialogue with carers’ organisations, policymakers, trade unions, employers and academics, to encourage global dialogue and international sharing of ideas, expertise and experience.

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