Ethos in Electoral Technology Company Web Spaces

Purpose: This project examined the strategies elections technology companies use to establish ethos to clients and stakeholders and suggests implications these strategies have on the constitutional discourse about voting.
Method: To manage the scope of the analysis, this project rhetorically analyzes three elections technology companies' "About" pages. These "About" pages are the heart of a company's digital ethos because they describe the mission, scope, history, and expertise of the company to its clients, customers, investors, and the public at large.
Results: In addition to expected appeals to expertise, patriotism, and democratic values, these companies also created ethos through business profitability and the impartialness of technology to promote their products and democracy as a whole.
Conclusion:An important part of building ethos among elections technology companies is done by appealing to business profitability and the impartiality of technology to promote democratic institutions. This contemporary strategy might reorient democratic discourse, values, and institutions themselves.