Maybe Next Time: Perspectives on Commuting from Bike to Work Week Non-participants
Objective: In this study, we explored attitudes and barriers among non-participants of a local Bike to Work Week (BTWW) "Commuter Challenge" event. Methods: We recruited non-BTWW participants from small and large workplaces that competed in a community-wide Commuter Challenge. We conducted 3 focus groups with 29 adults who were referred by their employers. We asked them about their BTWW recollection, perceived participation barriers, and motivation for current and future BTWW participation and bike commuting in general. We audio-recorded the focus groups. We transcribed the audio-recordings verbatim and we conducted a thematic analysis using NVivo 11 Pro. Results: Common barriers mentioned were lack of facilities, commuting distance, inadequate bicycle commute time, and hygiene and clothing concerns. Encouragement factors for potential commuters, include the ability to identify safe cycling routes, supervisor support, and opportunities to bicycle commute with others. Conclusions: Our study identified barriers to bicycle commuting, which can be addressed via intervention and policy change on multiple levels.
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Document Type: Research Article
Publication date: March 1, 2020
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