Attitudes of College-aged Electronic Cigarette Users in Hawaii

Objective: The objective of this qualitative study was to understand how college-aged users of e-cigarettes feel, think, and behave through in-depth face-to-face interviews. Methods: Students attending University of Hawaii using e-cigarettes were recruited for the study for in-depth face-to-face interviews (N = 23). The exploratory qualitative analysis involved coding and analyzing the open-ended responses for key themes. Results: Many interviewees believe that e-cigarettes have helped them to quit smoking or reduce their use of cigarettes, and that this has improved their health. They also felt e-cigarette use was better tasting and smelling than traditional cigarettes and more socially acceptable. Conclusion: The e-cigarette users we spoke to were interested in receiving more information, particularly on long-term health effects.