Predicting Women's Responses to Contraceptive Campaign Messages
Objectives: The purpose of this study was to test the theory of planned behavior's (TPB) ability to identify and predict long-acting reversible contraceptive (LARC) intention and uptake behaviors and to assess the efficacy of LARC campaign messages among reproductive-aged women. Methods: Survey data were collected from women in the United States (N = 547) aged 18 to 44 years. Results: The model testing the utility of the TPB in predicting LARC intention resulted in χ2 (123, N = 547) = 306.76, p < .01, Comparative Fit Index (CFI) of 0.96, and Normative Fit Index (NFI) of 0.95. The model produced a Root Mean Square Error of Approximation (RMSEA) of 0.06 with 90% confidence interval of 0.06 to 0.07. Conclusions: Demonstration of the fit of the TPB as a predictor of LARC intention will provide direction for the development of LARC promotion campaigns.
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Document Type: Research Article
Affiliations: Purdue University, West Lafayette, IN, USA
Publication date: January 1, 2017
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