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Predicting Women's Responses to Contraceptive Campaign Messages

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Objectives: The purpose of this study was to test the theory of planned behavior's (TPB) ability to identify and predict long-acting reversible contraceptive (LARC) intention and uptake behaviors and to assess the efficacy of LARC campaign messages among reproductive-aged women. Methods: Survey data were collected from women in the United States (N = 547) aged 18 to 44 years. Results: The model testing the utility of the TPB in predicting LARC intention resulted in χ2 (123, N = 547) = 306.76, p < .01, Comparative Fit Index (CFI) of 0.96, and Normative Fit Index (NFI) of 0.95. The model produced a Root Mean Square Error of Approximation (RMSEA) of 0.06 with 90% confidence interval of 0.06 to 0.07. Conclusions: Demonstration of the fit of the TPB as a predictor of LARC intention will provide direction for the development of LARC promotion campaigns.
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Document Type: Research Article

Affiliations: Purdue University, West Lafayette, IN, USA

Publication date: January 1, 2017

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  • Health Behavior and Policy Review is a rigorously peer-reviewed scholarly bi-monthly publication that seeks manuscripts on health behavior or policy topics that represent original research, including papers that examine the development, advocacy, implementation, or evaluation of policies around specific health issues. The Review especially welcomes papers that tie together health behavior and policy recommendations. Articles are available through subscription or can be ordered individually from the Health Behavior and Policy Review site.
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