Improving Retailer Compliance for Tobacco Purchases: Pilot Study Findings
Objectives: Those underage should not use tobacco products, including electronic nicotine delivery systems. A technologically-based solution developed by Juul Labs Inc to restrict underage access seeks to automate transactions, structurally mandate age-verification, and limit
the quantity of JUUL products purchased per transaction. A pilot of this standards-based approach, referred to as RACS™ (Retail Access Control Standards), was conducted to assess efficacy. Methods: RACS was implemented at 171 stores within 3 retail chains selling tobacco products
in 3 states. "Secret shopper" compliance audits, in which a mystery shopper attempted to purchase JUUL products, were conducted at participating stores before and after implementation of RACS, to test compliance with age-verification and product-quantity limits. Audit failure rates were compared
pre- and post-RACS implementation to assess effectiveness. Comparisons were made overall, by chain, state, and failure type. Results: A total of 3990 audits were conducted. We found large, statistically significant reductions (p < .001) in failure rates for age-verification and compliance
with product-quantity limits after implementing RACS, as compared to pre-RACS rates, declining to near zero. Conclusions: Utilizing enhanced access controls can be part of a comprehensive, evidence-based tobacco-control strategy to address underage use of all tobacco products, including
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ELECTRONIC NICOTINE DELIVERY SYSTEM;
RETAILER ACCESS CONTROL STANDARDS;
RETAILER COMPLIANCE FOR TOBACCO PURCHASES;
Document Type: Research Article
Research Economist, Juul Labs Inc, Washington, DC, United States
Director of Health Economics and Policy Research, Juul Labs Inc, Washington, DC, United States
Director of Regulatory Product and Trade Strategy, Juul Labs Inc, Washington, DC, United States
Senior Manager of Strategy, Juul Labs Inc, Washington, DC, United States
Senior Scientific Advisor, PinneyAssociates Inc, Pittsburgh, PA, United States
Vice President of Regulatory Engagement, Juul Labs Inc, Washington, DC, United States
May 1, 2021
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The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
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