Skip to main content
padlock icon - secure page this page is secure

Flavor and Nicotine Effects on E-cigarette Appeal in Young Adults: Moderation by Reason for Vaping

Buy Article:

$39.00 + tax (Refund Policy)

Objectives: Effective regulations that reduce nicotine vaping among young adult dual (combustible and e-cigarette) users may differ depending on whether e-cigarettes are used for helping with smoking cessation. This laboratory experiment examined flavor and nicotine effects on e-cigarette product appeal among young adult dual users, stratified by reported use of e-cigarettes to quit smoking. Methods: Dual users aged 18-35 years that did (N = 31) or did not (N = 22) report vaping for the purpose of quitting smoking puffed e-cigarette solutions varied by a flavor (fruit, menthol, tobacco) and nicotine (nicotine-containing [6 mg/mL], nicotine-free) with-in-participant design. After puffing each solution, participants rated appeal. Results: In main effect analyses, non-tobacco (vs tobacco) flavors increased appeal and nicotine-containing (vs nicotine free) solutions reduced appeal similarly in dual users who did and did not vape to quit smoking. Interaction analyses found non-significant trend evidence that fruit and menthol flavors suppressed nicotine's appeal-reducing effects more powerfully in those that did not vape to quit smoking (flavor × nicotine × vape to quit smoking, ps = .05-.06). Conclusions: Non-tobacco flavors might increase e-cigarette product appeal in young adult dual users overall and disproportionately suppress nicotine's appeal-reducing effects in those that vape for purposes other than assisting with smoking cessation.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: E-CIGARETTES; FLAVORS; PRODUCT APPEAL; TOBACCO REGULATORY SCIENCE; YOUNG ADULTS

Document Type: Research Article

Affiliations: 1: Department of Preventive Medicine, University of Southern California Keck School of Medicine, Los Angeles, CA, Department of Psychology, University of Southern California, Los Angeles, CA, Institute for Addiction Science, University of Southern California Keck School of Medicine, Los Angeles, CA;, Email: [email protected] 2: Department of Preventive Medicine, University of Southern California Keck School of Medicine, Los Angeles, CA 3: Department of Preventive Medicine, University of Southern California Keck School of Medicine, Los Angeles, CA, Institute for Addiction Science, University of Southern California Keck School of Medicine, Los Angeles, CA 4: Department of Preventive Medicine, University of Southern California Keck School of Medicine, Los Angeles, CA, Institute for Addiction Science, University of Southern California Keck School of Medicine, Los Angeles, CA, Department of Sociology, University of Southern California, Los Angeles, CA

Publication date: September 1, 2020

More about this publication?
  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

  • Editorial Board
  • Information for Authors
  • Submit a Paper
  • Subscribe to this Title
  • Review Board
  • Reprints and Permissions
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more