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Associations of Social Media Use, Patient-centered Communication, and Knowledge with Perceived Human Papillomavirus Vaccine Effectiveness

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Objectives: Given the effectiveness of human papillomavirus (HPV) vaccination in preventing cervical cancer and other diseases, as well as the low rates of HPV vaccination in the United States, it is important to examine the determinants of perceived HPV vaccine effectiveness. In this study, we examined the associations between potential factors associated with perceived HPV vaccine effectiveness. Methods: We utilized data (N = 718) from the nationally representative 2017 Health Information National Trends Survey (HINTS). We examined the associations of health-related social media use, patient-centered communication, and HPV knowledge with perceived HPV vaccine effectiveness in preventing cervical cancer. We reported descriptive statistics, and conducted bivariable analyses, multivariable analysis, and mediation analyses. Results: Perceived HPV vaccine effectiveness was associated with sex, age, education, health-related social media use, and HPV knowledge. Additionally, HPV knowledge mediated the associations of health-related social media use and patient-centered communication with perceived HPV vaccine effectiveness. Conclusions: Improving health-related information from social media, patient-centered communication, and HPV knowledge may increase perceived HPV vaccine effectiveness and ultimately, vaccine adoption.
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Keywords: HPV KNOWLEDGE; HPV VACCINE EFFECTIVENESS; PATIENT-CENTERED COMMUNICATION; SOCIAL MEDIA

Document Type: Research Article

Affiliations: 1: Postdoctoral Associate, Population Science, Rutgers Cancer Institute of New Jersey, New Brunswick, NJ;, Email: [email protected] 2: Research Associate, Population Science, Rutgers Cancer Institute of New Jersey, New Brunswick, NJ 3: Postdoctoral Research Scholar, Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, CA 4: Medical Data Analytics, Parsippany, NJ 5: Associate Professor, Population Science, Rutgers Cancer Institute of New Jersey, New Brunswick, NJ 6: Associate Professor, University of Kentucky College of Public Health, Lexington, KY

Publication date: September 1, 2020

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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