Skip to main content
padlock icon - secure page this page is secure

Using Social Media to Recruit Youth Who Use Electronic Cigarettes

Buy Article:

$39.00 + tax (Refund Policy)

Objective: Research is needed to inform effective regulatory policy that can help curb electronic cigarette (e-cigarette) use among youth. However, several challenges interfere with studying e-cigarette use among youth. Social media may provide an outlet to overcome these challenges. Our objective was to provide instructional information on tested methods for using social media to study e-cigarette use among youth. Methods: We developed 13 advertisements that were used to recruit e-cigarette users 14-24 years old who lived in the United States. We measured the effectiveness of the advertisements and quality of the resulting data. Results: The advertisements reached 422,228 adolescents and young adults, 408 completed the survey, and 212 (52%) passed the quality check measures. The average cost per click was $0.36. Conclusions: Based on the current study, key recommendations for behavioral scientists interested in conducting e-cigarette research among youth include: (1) developing and testing multiple advertisements with the target audience; (2) advertising on social media platforms most commonly used by the target group; (3) tailoring (ie, age and interest) message options; and (4) using multiple types of data quality assurance items.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics


Document Type: Research Article

Affiliations: 1: Lorra Garey, Research Assistant Professor, University of Houston, Department of Psychology, Houston, TX;, Email: [email protected] 2: Sandra J. Japuntich, Clinician Investigator, Hennepin Healthcare, Department of Pharmacology and Toxicology, Minneapolis, MN 3: Kimberly M. Nelson, Assistant Professor, Boston University, Department of Community Health Sciences, Boston MA 4: Lori A. J. Scott-Sheldon, Professor, Centers for Behavioral and Preventive Medicine, The Miriam Hospital, Providence, RI

Publication date: July 1, 2020

More about this publication?
  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

  • Editorial Board
  • Information for Authors
  • Submit a Paper
  • Subscribe to this Title
  • Review Board
  • Reprints and Permissions
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more