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Factors Affecting Taiwanese Smokers' Identification of Smuggled Cigarettes

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Objectives: To analyze whether the perception that smuggled cigarettes are a greater health risk than legal cigarettes affects Taiwanese smokers' intention to distinguish smuggled cigarettes from legal cigarettes. Methods: The study used the Recursive Bivariate Probit Model to analyze data from a survey conducted in 2013 of 450 smokers of smuggled cigarettes. Results: The study found that when smokers believe they are more likely to get lung cancer from consuming smuggled cigarettes than they are from consuming legal cigarettes, the probability of the intention to identify smuggled cigarettes increased by 42.46%. Conclusions: The government should strengthen educational policies and programs that teach consumers about the health risks of smoking in general and the even greater health risks of smoking smuggled cigarettes in particular.
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Document Type: Research Article

Affiliations: 1: Department of Finance, National Changhua University of Education, Changhua City, Taiwan 2: Graduate Institute of Hospitality Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung, Taiwan 3: Department of Shipping and Transportation Management, National Kaohsiung Marine University, Kaohsiung, Taiwan. [email protected]

Publication date: 01 May 2015

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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