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Impact of Role Models and Policy Exposure on Support for Tobacco Control Policies in Hangzhou, China

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Objectives: To examine how expectations of role models concerning smoking and exposure to tobacco control policies are associated with people's support for smoking bans. Methods: Face-to-face interviews were conducted using multistage sampling. Employed structural equation modeling to examine the relationships and multi-group analysis to compare cross-group difference between smokers and non-smokers. Results: Expectations of role models were found to be significantly associated with support for FCTC policies related to smoking. Policy exposure indirectly relates to policy support. Cross-group differences between smokers and non-smokers were not significant. Conclusion: Expectations of role models are strong predictors of support for FCTC tobacco control policy among Chinese urban residents; policy exposure is associated with policy support indirectly through the influence of expectations of role models. Policymakers should utilize social roles to promote tobacco control measures.
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Document Type: Research Article

Affiliations: 1: Department of Sociology, Purdue University, West Lafayette, IN, USA 2: Center for Tobacco Control Research, Zhejiang University School of Medicine, Hangzhou, China. [email protected]

Publication date: March 1, 2014

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  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

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