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Changing Intentions to Use Smokeless Tobacco: An Application of the IMB Model

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Objective: To determine if the Information-Motivation-Behavioral Skills model was effective for development of a smokeless tobacco educational unit (STEU) and analysis of STEU effects.

Methods: Structural equation modeling was used to test component relations proposed by the IMB model and STEU effects on parallel growth of IMB components.

Results: Results confirmed IMB model component relationships and indicated that STEU effects were primarily on information with indirect effects on expectancies and self-efficacy change through information.

Conclusions: Prevention programming needs to address all IMB model components. Organizing analysis around the IMB model provides better understanding of program outcomes.


Document Type: Research Article

Publication date: September 1, 2011

More about this publication?
  • The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.

    The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.

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