Social Marketing: Developing a Tailored Message for a Physical Activity Program
Document Type: Research Article
Affiliations: 1: Health Promotion, Department of Health, Kinesiology, and Leisure Studies, Purdue University, West Lafayette, IN. 2: Nursing, Purdue University, West Lafayette, IN. 3: Continuing Education for Health Professions, Armstrong Atlantic State University, Savannah, GA. 4: Department of Mathematic and Statistics, Utah State University, Logan, UT.
Publication date: 01 September 2000
The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.
- Editorial Board
- Information for Authors
- Submit a Paper
- Subscribe to this Title
- Review Board
- Reprints and Permissions
- Ingenta Connect is not responsible for the content or availability of external websites