Social Marketing: A Tool for Health Education
Document Type: Research Article
Affiliations: Department of Community and Family Health, University of South Florida, College of Public Health and Director, Florida Prevention Research Center, University of South Florida, Tampa, FL.
Publication date: January 1, 2000
The American Journal of Health Behavior seeks to improve the quality of life through multidisciplinary health efforts in fostering a better understanding of the multidimensional nature of both individuals and social systems as they relate to health behaviors.
The Journal aims to provide a comprehensive understanding of the impact of personal attributes, personality characteristics, behavior patterns, social structure, and processes on health maintenance, health restoration, and health improvement; to disseminate knowledge of holistic, multidisciplinary approaches to designing and implementing effective health programs; and to showcase health behavior analysis skills that have been proven to affect health improvement and recovery.
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