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Open Access Mashup-Kultur und Musikvideos. Aktuelle Entwicklungen audiovisueller Auflösung und Verdichtung in Mashup-Videos

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The following essay discusses the concept of the "mashup" as a means to describe a new and specific period of music video production in the twenty-first century as a global phenomenon. It focuses on recent transformations of music videos under the influence of digitalisation. With the disposability of music and videos on the Internet, a reality that is omnipresent and ubiquitous, a change in music and video production is inevitable. A factor in the impetus for change is also the relative barrier-free access to the Internet and the user-friendly software for lay users. Following the mashup-artist DJ Earworm, mashup simply refers to an artist's singing or rapping the vocal line of one song over the instrumental line of another, assembled on a computer. Contemporary music and music videos are separated into singular musical fragments und reconstructed into a new music video – this is the principle of mashup-videos. After discussing the general structural concept and giving some explanations about mixing, I will provide an analysis of a mashup-video that was part of a weekly mashup-show on German TV. I intend to illustrate the changes in the aesthetics and narrative structure of music videos generated by the new technique of the mashup. The most remarkable transformation of the music video genre is the dissolution of established elements such as the unity of lyrics, pictures, and sounds, a narrative unity that is ultimately challenged and dislodged.
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Document Type: Research Article

Publication date: January 1, 2011

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  • Die Zeitschrift SPIEL. Neue Folge ist eine internationale Zeitschrift, die sich allen Themen und Fragen der Medien- und Kulturwissenschaften widmet. Dabei spielt eine besondere Rolle, dass die in SPIEL. Neue Folge behandelten Fragen und Antworten dazu beitragen, die theoretischen, methodischen und methodologischen Perspektiven der medienkulturwissenschaftlichen Forschung zu erweitern und zu verbessern.

    SPIEL. Neue Folge is an international academic journal dedicated to a wide range of topics and research questions in the discipline of Culture and Media Studies. In particular, SPIEL. Neue Folge aims to publish research that addresses theoretical and methodological questions and that helps to broaden, advance and improve existing research approaches to the discipline.

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