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Open Access Das Plattenregal als Informationsmuster – zu veränderten Gebrauchsweisen und Präsentationsformen von populärer Musik im Web 2.0

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This article focuses on presentations of popular music on the internet. By analysing three specific websites exemplarily, the provided music and its usage are discussed. The first example features a study of the Canadian web radio Wefunkradio. The second example involves the social networking site MySpace, and the third looks at the largest video-sharing platform, YouTube. The argumentation is looking for the visible changes that occurred since the establishment of Web 2.0 and the increase of interactivity of web-users. In this regard the paper argues that these sites employ music for the purpose of virtually constructed identities and self-representations by networking within and outside the web. The author investigates the different strategies and forms of presentation, i.e., virtual staging, to attract attention. They range from the mobilization of online users to the creative usage of computer software (gadgets), to semantic revaluation by creating a new context.
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Document Type: Research Article

Publication date: January 1, 2007

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  • Die Zeitschrift SPIEL. Neue Folge ist eine internationale Zeitschrift, die sich allen Themen und Fragen der Medien- und Kulturwissenschaften widmet. Dabei spielt eine besondere Rolle, dass die in SPIEL. Neue Folge behandelten Fragen und Antworten dazu beitragen, die theoretischen, methodischen und methodologischen Perspektiven der medienkulturwissenschaftlichen Forschung zu erweitern und zu verbessern.

    SPIEL. Neue Folge is an international academic journal dedicated to a wide range of topics and research questions in the discipline of Culture and Media Studies. In particular, SPIEL. Neue Folge aims to publish research that addresses theoretical and methodological questions and that helps to broaden, advance and improve existing research approaches to the discipline.

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