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Open Access ,,Ich ist ein Anderer“ – Medienhistorische Perspektiven auf Identit√§tskonstruktionen und Partizipationsformen im Web 2.0

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The two performative modes of user participation and identity management have been described as driving forces of activity within Web 2.0 environments. The essay tries to pursue these two trends throughout the history of (media) art from the 1960ies until today. Constitutional forms of user participation can be found in the Fluxus culture of Happenings and media installations, for example in Nam June Paiks experiments with the Participation TV, while Andy Warhol tried to negotiate his public and private identity through the short films he called Screen Tests. The 1990ies with the advent of New Media Art brought a greater political awareness to user involvement in the arts, as the publications of Critical Art Ensemble and the works of Electronic Disturbance Theater can prove. New Forms of communication like E-Mailing and Chat brought also attention to the form of identity subversion and the creative handling of personality. With the emergence of the Web 2.0 the lines between artist on the one hand and user on the other and of artistic environment versus entertainment location increasingly got blurred. While the originators of sites like Wall of the World or Deleted Images remain largely anonymous, users understand these appliances as new platforms for sharing knowledge and for self representation, like their association with sites like Facebook or Second Life. With that in mind, the traditional relevance and importance of art dramatically changes, while user involvement and interest gradually increase concerning institutions of the so called ,Art 2.0‘.
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Document Type: Research Article

Publication date: January 1, 2007

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  • Die Zeitschrift SPIEL. Neue Folge ist eine internationale Zeitschrift, die sich allen Themen und Fragen der Medien- und Kulturwissenschaften widmet. Dabei spielt eine besondere Rolle, dass die in SPIEL. Neue Folge behandelten Fragen und Antworten dazu beitragen, die theoretischen, methodischen und methodologischen Perspektiven der medienkulturwissenschaftlichen Forschung zu erweitern und zu verbessern.

    SPIEL. Neue Folge is an international academic journal dedicated to a wide range of topics and research questions in the discipline of Culture and Media Studies. In particular, SPIEL. Neue Folge aims to publish research that addresses theoretical and methodological questions and that helps to broaden, advance and improve existing research approaches to the discipline.

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