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Open Access Netzdispositive. Selbsttechniken und Wissenstechniken im Web 2.0

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In a changing and developing field of computerised data mining techniques, techniques of knowledge and programs for collecting and archiving digital information have captured a noticeably larger space (e.g. the retrieval modes sorting, counting, ranking, and marking). Weblogs, community sites, wikis, pod- and videocasts are a phenomenon of everyday cultural communication. The exponential proliferation of new networking structures on the Internet allows collective relationships, which were not previously possible. Alongside this we witness a specific media culture of self-practices, which often take the form of self-leadership and commitment, from accounting and meticulous benchmarking (e.g. ranking), of experimental self-relation and self-presentation as aesthetic practices (e.g. profiling).

Many areas of daily life and popular culture are accompanied by a variety of evaluation practices, which are not just another management tool – they are also new forms of self- and external commutation that have emerged. On the Internet we find cultures of communication based on mutual and permanent evaluation, which comprise the entire social and cultural space and often adopt forms of business practices. In my paper I will offer a number of perspectives on the following questions: the relation of acquisition practices of reiteration employed by media amateurs and conditions of resignification, displacement, crossing and defeat.

My analysis will address the rise of Web 2.0 in the context of theoretical work on the knowledge/ power relationship. Social networking sites such as Facebook, YouTube and MySpace carry large amounts of personal data, which can potentially be used by a number of actors for a variety of purposes. The paper argues that the relationship between digital storytelling and the grassroots movement as well as the move from decentralised web to the socially networked web represents a struggle against subjectification. In this investigation I will examine the role of digital-narratives, truth-telling, self-confession and the procedures of exclusion and inclusion.
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Document Type: Research Article

Publication date: January 1, 2007

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  • Die Zeitschrift SPIEL. Neue Folge ist eine internationale Zeitschrift, die sich allen Themen und Fragen der Medien- und Kulturwissenschaften widmet. Dabei spielt eine besondere Rolle, dass die in SPIEL. Neue Folge behandelten Fragen und Antworten dazu beitragen, die theoretischen, methodischen und methodologischen Perspektiven der medienkulturwissenschaftlichen Forschung zu erweitern und zu verbessern.

    SPIEL. Neue Folge is an international academic journal dedicated to a wide range of topics and research questions in the discipline of Culture and Media Studies. In particular, SPIEL. Neue Folge aims to publish research that addresses theoretical and methodological questions and that helps to broaden, advance and improve existing research approaches to the discipline.

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