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Open Access Web 2.0 im Alltag: Weltwissen, Identitätsmanagement und Kommunikation. Eine qualitative Studie zum kulturellen Wandel

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This study focuses on the relevance of Web 2.0 to everyday life and the factors that influence Internet usage, based on an investigation of typical patterns of use and motives for use. The empirical basis of the study consists of 102 in-depth interviews with Internet users (German users aged 14-67 years). The sample was selected by applying the method of theoretical saturation, while the theoretical background was based on the uses-and-gratifications approach and the sociology of Bourdieu. The findings demonstrate that the Internet is indeed integrated in the everyday lives of the interviewees and that most of them cannot imagine life without the Internet. The interviews also reveal that the use of Web 2.0 applications varies with age, sex and social position: Whereas older online users and those with a small social network and low motivation for professional advancement use the Internet to satisfy mainly day-to-day needs (facilitating everyday life, contacting relatives and establishing strong ties), younger people (those under 30 years of age), men and working people (especially the self-employed and executives) use a wider variety of online applications, including Web 2.0 applications.
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Document Type: Research Article

Publication date: January 1, 2007

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  • Die Zeitschrift SPIEL. Neue Folge ist eine internationale Zeitschrift, die sich allen Themen und Fragen der Medien- und Kulturwissenschaften widmet. Dabei spielt eine besondere Rolle, dass die in SPIEL. Neue Folge behandelten Fragen und Antworten dazu beitragen, die theoretischen, methodischen und methodologischen Perspektiven der medienkulturwissenschaftlichen Forschung zu erweitern und zu verbessern.

    SPIEL. Neue Folge is an international academic journal dedicated to a wide range of topics and research questions in the discipline of Culture and Media Studies. In particular, SPIEL. Neue Folge aims to publish research that addresses theoretical and methodological questions and that helps to broaden, advance and improve existing research approaches to the discipline.

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