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Free Content Parking Fees and Retail Prices

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We study the pricing strategy of a retailer that supplies both self-parking and valet parking space. Shoppers differ in their valuations of the good and valet parking, and dislike the prospect of paying for parking if the retailer does not have what they want. As insurance, an unregulated retailer provides self-parking free and embeds the cost in retail prices. It may price valet parking above or below cost. In the social optimum, self-parking is free and valet parking is priced at a loss. Relative to the unregulated equilibrium, more valet parking and total parking are provided.

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Document Type: Research Article

Publication date: July 1, 2018

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  • JTEP is international both in terms of authors and readership. Since it first appeared, more than 650 papers have been published from Europe, North America, the Pacific Rim/Australasia, Africa, Asia, and South America. This international variety is also reflected in the readership.

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