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The Cultural, Sexist Sanitization of Santa Claus

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A cross-cultural historical examination of Santa Claus reflects that women have contributed substantially to the legend of Santa Claus, but their contributions are downplayed, demeaned, or reframed to fit a sexist view of women’s roles. Santa Claus type figures have emerged around the world as part of celebrations of the winter solstice, but strategically removed from their original cultural context to be portrayed to be part of a Christian holiday, when in fact they are not. In most reviews of the winter holidays around the world, there is almost no mention of the vital role that women play in their creation and sustainability. In a diversified world, it is time to change the narrative of this altruistic figure so that he can become more inclusive for all.

Keywords: Santa Claus; cultural narratives; diversity; feminism; inclusion; sexism; women’s roles

Document Type: Research Article

Publication date: July 1, 2024

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