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The Effects of Perceptual Based Image Gloss and Color on the Evaluation of Image Preference

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This study explores the correlation between perceptual based image gloss and color attribute and proposes a model of predicting the preference of business graphic images. The gloss perception is affected by various factors such as luminance, color, substrate, and micro gloss. For quantifying gloss, physical gloss measurement and visual gloss model has been developed with an acceptable correlation between objective measurement and subjective assessment. However, how the gloss perception correlates with color on customer-like image under a typical office viewing condition has been a remaining question. To answer this question, this study focuses on the effect of both image gloss perception and highly chromatic colors on the overall image preference. Vividness is a term representing chromaticness of colors. The color attribute of business graphic images is explained as vividness attribute by preferred-vividness and vividness metrics. Three psychophysical experiments are conducted in total: gloss perception on print samples on plain paper, preferred image gloss from various test images, overall image preference based on vividness and gloss level of the whole print. Consequently, business graphic image preference is modeled by CIELAB Chroma and lightness, and mean gloss.
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Document Type: Research Article

Publication date: 01 January 2010

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  • For more than 30 years, IS&T's series of digital printing conferences have been the leading forum for discussion of advances and new directions in 2D and 3D printing technologies. A comprehensive, industry-wide conference that brings together industry and academia, this meeting includes all aspects of the hardware, materials, software, images, and applications associated with digital printing systems?particularly those involved with additive manufacturing and fabrication?including bio-printing, printed electronics, page-wide, drop-on-demand, desktop and continuous ink jet, toner-based systems, and production digital printing, as well as the engineering capability, optimization, and science involved in these fields. In 2016, the conference changed its name formally to Printing for Fabrication to better reflect the content of the meeting and the evolving technology of printing.

    Please note: For purposes of its Digital Library content, IS&T defines Open Access as papers that will be downloadable in their entirety for free in perpetuity. Copyright restrictions on papers vary; see individual paper for details.

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