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A Variable Data Digital Offset Workflow

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With the increasing availability of high quality digital offset presses, one of the key challenges faced by the industry is to develop new profitable markets for variable data content. In this paper we will provide an overview of Shutterfly's variable data products manufactured on the HP-Indigo line of digital offset presses. Shutterfly produces Greeting Cards, Note Cards, and Calendars on these presses. The end users provide text and digital images to customize these products. A key aspect of this purely variable-data workflow is that the customization is “consumer centric” with minimal job variability on the press. The presses are part of a fully automated printing workflow with no job specific previews, setup, or calibration. The presses are calibrated to be colorimetric devices and color is communicated in standardized color spaces to ensure an accurate color reproduction workflow. Data management is designed to operate the presses in a continuous printing mode; thus maximizing throughput.
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Document Type: Research Article

Publication date: January 1, 2003

More about this publication?
  • For more than 30 years, IS&T's series of digital printing conferences have been the leading forum for discussion of advances and new directions in 2D and 3D printing technologies. A comprehensive, industry-wide conference that brings together industry and academia, this meeting includes all aspects of the hardware, materials, software, images, and applications associated with digital printing systems?particularly those involved with additive manufacturing and fabrication?including bio-printing, printed electronics, page-wide, drop-on-demand, desktop and continuous ink jet, toner-based systems, and production digital printing, as well as the engineering capability, optimization, and science involved in these fields. In 2016, the conference changed its name formally to Printing for Fabrication to better reflect the content of the meeting and the evolving technology of printing.

    Please note: For purposes of its Digital Library content, IS&T defines Open Access as papers that will be downloadable in their entirety for free in perpetuity. Copyright restrictions on papers vary; see individual paper for details.

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