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Open Access Can the research impact of broadcast programming be determined?

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The study used a pragmatic mixed methods approach to evaluate the change in knowledge and habits of viewers of research broadcast during two factual TV entertainment programmes to see if it was possible to measure the impact of watching. It was possible to demonstrate some changes in knowledge, though this is likely to be transient, and while potential changes in behaviour were reported, they are difficult to verify. Limitations of the approaches are discussed. Complexity of the participants' lifestyles and social interactions will additionally influence outcomes.

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Keywords: IMPACT EVALUATION; MASS MEDIA; ORAL HEALTH; QUESTIONNAIRE; TV

Document Type: Research Article

Publication date: January 1, 2018

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  • Research for All is a peer-reviewed journal focusing on research that involves universities and communities, services or industries working together. Contributors and readers are from both inside and outside of higher education. They include researchers, policymakers, managers, practitioners, community-based organizations, schools, businesses and the intermediaries who bring these people together. The journal highlights the potential in active public engagement for robust academic study, for the development of involved communities, and for the impact of research. It explores engagement with different groups and their cultures, and features theoretical and empirical analysis alongside authoritative commentary to explore a range of themes that are key to engaged research including the development of reciprocal relationships, sector-specific communication and participatory action research. The journal is co-sponsored by the UCL Institute of Education and the National Co-ordinating Centre for Public Engagement.

    Research for All is supporting the 16th International conference for Public Communication of Science and Technology being held in Aberdeen, Scotland, UK, 26–28 May 2020. Authors of contributions presented at the conference are invited subsequently to submit papers to Research for All for a special feature on Public Communication of Science and Technology.

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