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‘Thought/visual processing’: Ctrl+x, y, z, v
- Source: Technoetic Arts, Volume 9, Issue 2-3, May 2012, p. 239 - 245
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- 17 May 2012
Abstract
With this text I wish to revisit a long-standing preoccupation of mine which addresses the extent to which the digital medium may have brought about a paradigm shift in creative process; one which has been effectuated through a conversion of the creative medium itself – from atoms to bits. As a visual practitioner, what is particularly significant to my enquiry is that this change in medium is deemed to have brought about a change in language that affects the very nature of autographic work which comes into being as visual output: following Goodman’s definitions of allographic and autographic output, McCullough asserts that visual artworks may now be considered to be allographic productions since they presently share the same attributes of notationally based allographic work, which has traditionally manifested only as music or as literary output. The result is a work environment which wide opens the doors to unprecedented levels of non-linear process and experimentation whilst engaged in the visually creative act.