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Illustrating Tipitip bubblegum comics in Turkey: Transformation, outreach, humour and literacy engagement

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This work makes an overview of the evolution of Tipitip bubblegum comics in Turkey, studying its impact on society especially on children for more than four decades. Besides its colourful and positive characteristics, Tipitip comics fostered optimism intertwined with wit tailor made for the Turkish audience at the time. Tipitip not only presented accessible visuals for its audience but also introduced rich content ranging from sports to opera, occupations to traffic, transmitting valuable visual information in each illustration. Tipitip, promoted as ‘your cheerful friend’, was not only a father figure but also an enthusiast, an adventurer and an inventor as he is seen in many roles, from a conductor to a waiter, from a scout to a drummer, which made these comics inclusive and modern. The Tipitip bubblegum comics, similar to their contemporaries, achieved more than just market success; they benefited their audience, especially children, by reaching even small towns and initiating literary engagement.
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Keywords: bubblegum; children’s reading; comics; consumer product; humour; literacy engagement; marketing; multimodality

Document Type: Research Article

Affiliations: Koç University

Publication date: June 1, 2018

More about this publication?
  • Studies in Comics aims to describe the nature of comics, to identify the medium as a distinct art form, and to address the medium's formal properties. The emerging field of comics studies is a model for interdisciplinary research and in this spirit this journal welcomes all approaches. This journal is international in scope and provides an inclusive space in which researchers from all backgrounds can present new thinking on comics to a global audience. The journal will promote the close analysis of the comics page/text using a variety of methodologies. Its specific goal, however, is to expand the relationship between comics and theory and to articulate a "theory of comics". The journal also includes reviews of new comics, criticism, and exhibitions, and a dedicated online space for cutting-edge and emergent creative work.

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