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Embalming the obscure: The rise of B-movie cinephilia

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This article seeks to investigate B-movie cinephilia during the current ‘B-moment’, when a wave of cinephiliac B-movie desire has erupted across social media platforms. Today, a vibrant community of B-movie cinephiles operates within the folds of the Internet. Born largely within the networked environment of the Internet, this cinephilia has revived the forgotten history and aesthetic of B-movies and horror and sexploitation films that sit at the bottom of the cinematic ecology in India. From being ridiculed and denigrated as trash, these films are now openly celebrated on Internet forums, movie blogs, YouTube channels and Facebook and Twitter pages. It is this activity that I propose to track by investigating the creation, nature and evolution of this cinephilia.
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Keywords: B-circuit; B-grade; B-movies; cinephilia; cult; paracinema

Document Type: Research Article

Affiliations: Jawaharlal Nehru University

Publication date: October 1, 2017

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  • Studies in South Asian Film and Media (SAFM) is the most promising new journal in the field. This peer-reviewed publication is committed to looking at the media and cinemas of the Indian subcontinent in their social, political, economic, historical, and increasingly globalized and diasporic contexts. The journal will evaluate these topics in relation to class, caste, gender, race, sexuality, and ideology.
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