Skip to main content
padlock icon - secure page this page is secure

Television drama series and transmedia storytelling in an era of convergence

Buy Article:

$14.00 + tax (Refund Policy)

In the past three decades television has undergone a unique transformation. Digitalization and the integration of traditional media and telecommunication have also allowed films and television programmes to be marketed and used on other technical platforms besides conventional cinema and television. Individual films and television programmes must therefore both be considered in the context of multimedia offerings. Associated social media activities and websites (including webisodes or games) are more and more important for the production and distribution of television drama series. In an era of media convergence single media outlets like television converge with online media. Transmedia storytelling where a story is told on as many platforms as possible to attract audiences is mainly related to television drama series. Based on the analysis of several transmedia outlets of television drama series the article will show how production companies, networks and other TV channels attempt to involve viewers via transmedia storytelling in a fragmented media market with a fragmented audience in creating a 360-degree experience.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: coherence; converged media environment; convergence; drama series; storyworld; television; transmedia storytelling; world building

Document Type: Research Article

Affiliations: Filmuniversit├Ąt Babelsberg KONRAD WOLF

Publication date: June 1, 2016

More about this publication?
  • Northern Lights: Film and Media Studies Yearbook was first published in 2002 and places particular emphasis on film, television and new media. The yearbook, although carrying a theme each issue, welcomes a broad range of articles along with shorter review pieces.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • Intellect Books page
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more