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The omnivore at home and abroad: The value to the state of food tourism discourse of diversity

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While a discourse of difference has routinely been used as a marker of national identity, such an approach is premised on exclusion. By contrast, this article considers how inclusion or diversity may be employed in nation-building discourse, and its impact on the citizenry, as embodied in the omnivore ‐ one who appreciates a wide range of cultural artefacts and, in doing so, evokes a high status. Using a Verstehen approach to critical discourse analysis, we analyse one kind of state media ‐ the Singapore Tourism Board’s food-related webpages ‐ to assess how they represent citizens and tourists as culinary omnivores, and how this may be interpreted to reveal mechanisms of hegemonic state control.
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Keywords: Verstehen; cultural studies; food; nation-building; thematic analysis; tourism

Document Type: Research Article

Affiliations: 0000000122240361Nanyang Technological University

Publication date: June 1, 2020

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  • The International Journal of Media and Cultural Politics is committed to analyzing the politics of communication(s) and cultural processes. It addresses cultural politics in their local, international and global dimensions, recognizing equally the importance of issues defined by their specific cultural geography and those that traverse cultures and nations.
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