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Distributing CanCon: CBC strategies for international distribution

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This article tackles the evolution of Canadian Broadcasting Corporation international distribution strategies at the intersection of the contemporary television landscape, by providing a context and definition for Canadian content (CanCon) rules, so as to consider more recent debates on the positioning of foreign streaming services in Canada in relation to existing broadcasting companies. The aim is to problematize media policies, by outlining the present state of the debate and updating the conversation to include global streaming TV players. Key questions are explored, such as whether CanCon rules are outdated forms of cultural protectionism or still represent viable answers to the risks of media imperialism.
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Keywords: Canadian content; Canadian television; Netflix; digital distribution; media policies; streaming platforms

Document Type: Research Article

Affiliations: metaLAB (at) Harvard

Publication date: October 1, 2020

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