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Transgression – identification – interaction: Blu-ray bonus features and Supernatural’s cult status

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Being ‘cultish’ is not a feature which is inherent in a given media text. Rather, this quality is attributed to the text in question over time, usually due to the development of a passionate fan community around it. Nevertheless, media producers are well aware of means which help increase – or in some cases even produce – the cult status of their products. This article dissects the role the bonus features included in Supernatural’s Blu-ray releases play in the cultification of the series. As this article demonstrates these special features primarily function as a means of tightening the bond between the fan community and the show’s creative team.
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Keywords: Supernatural; bonus features; cult television; fandom; horror television; paratexts

Document Type: Research Article

Affiliations: University of Graz

Publication date: October 1, 2018

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